Friday, 20 January 2017 16:02

The logo for "GrodnoVisaFree" and tourism brand "Avgustov Canal" were designed in Yanka Kupala State University of Grodno

The logo for "GrodnoVisaFree" and tourism brand "Avgustov Canal" were designed in Yanka Kupala State University of Grodno

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University-wide competition of designing the logo of the territory of visa-free entry and exit of foreign citizens "GrodnoVisaFree" and local brand "Avgustov Canal" was announced for the first time. The Department of Sport and Tourism of Grodno Oblast Executive Committee was the co-organizer of the competition.

The jury met In January to evaluate versions submitted by staff, university and college students. They were more than 50. The jury included representatives of Grodno Oblast Executive Committee, Faculty of Art and Design, Information and Analysis Center, Public Relations Center, Education Internationalization Centre, The Belarusian Republican Youth Union and Student Trade Union Committee of the University.

– The main evaluation criteria were the uniqueness, originality, quality of submitted work, adequate content presentation, adaptability, scalability, technical execution, the depth of the topic and creativity, – said the organizers of the competition.

Following the meeting, the jury selected four versions which will soon be presented to Grodno Oblast Executive Committee. Tatiana Ledyaeva the Deputy Head of Department of Sports and Tourism of Grodno Oblast Executive Committee explained that original, easily recognizable logo and brand will be used in promotional activities and in the creation representative production of the Department.

The logo contest of the territory of visa-free entry and exit of foreign citizens "GrodnoVisaFree" and local brand "Avgustov Canal" is aimed at enhancing the innovative creative thinking of young people, involving them in the decision of tasks of socio-economic development of the region, cross-border tourism and promoting tourist heritage.

 

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