Marketing
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Faculty |
of economics and management |
|
Specialty |
7-06-0412-04 Marketing |
|
Academic degree |
Master |
|
Duration of study |
Full-time – 1 year Part-time – 1,5 year |
|
Language of study |
Russian/English |
|
Main subjects studied |
Marketing analysis Retail Marketing Modern strategic analysis Digital Marketing Business leadership Information support of marketing solutions Investment and Innovation Management |
|
Main competencies that the graduate will have |
- development of a strategy for engaging and retaining consumers using offline and online tools - development and implementation of a strategy based on strategic analysis and web analytics - the use of global marketing tools in practice - development of an effective pricing policy to achieve the commercial and other goals of the organization, etc. |
|
Area of future professional occupation |
Brand Manager, marketing analyst, marketing economist, Sales Manager, Marketing Research Manager |
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Entrance tests |
