Faculty

of economics and management

Specialty

7-06-0412-04 Marketing

Academic degree

Master

Duration of study

Full-time – 1 year

Part-time – 1,5 year

Language of study

Russian/English

Main subjects studied

Marketing analysis

Retail Marketing

Modern strategic analysis

Digital Marketing

Business leadership

Information support of marketing solutions

Investment and Innovation Management

Main competencies that the graduate will have

- development of a strategy for engaging and retaining consumers using offline and online tools

- development and implementation of a strategy based on strategic analysis and web analytics

- the use of global marketing tools in practice

- development of an effective pricing policy to achieve the commercial and other goals of the organization, etc.

Area of future professional occupation

Brand Manager, marketing analyst, marketing economist, Sales Manager, Marketing Research Manager

Entrance tests

• Interview to determine the level of proficiency in the language of instruction

• Additional interview in academic disciplines